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My name is Brooke Applewhite, and I'm a Senior Designer. My passion is crafting both print and digital experiences. Welcome to my portfolio.

Secondary usage for logo mark.
Work

Take a look through my portfolio. This is where I share my favorite design projects and creative journeys.

*Additional samples and case studies available upon request
Meru Health
Meru Health
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Website

As the lead designer at Meru Health, I was tasked with visualizing and implementing the website redesign.

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Meru Health
Meru Health
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Print

As the lead designer at Meru Health, I was also in charge of designing and producing all company (internal) and client-facing (B2C and B2B) assets.

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Sierra Nevada
Sierra Nevada
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Miscellaneous

I've had the pleasure of doing some freelance work with a local company that does events (Eclectic Activations). For this activation I was asked to create some physical visual assets for a popup activation.

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Trek
Trek
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Print

This was a print design, sales final project for my client (Trek) through a previous employer (Transamerica) to create a custom set of designs for their retirement plan documents.

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SFP
SFP
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Digital

I was the Creative Lead at SFP for many years, and because of this I was the lead designer on every project. Here are some of those projects.

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Martin Durchholz
Martin Durchholz
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Website

Martin (web developer) and I were previously co-workers at SFP. He came to me and asked if I would create a custom design for his portfolio website.

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Apparel
Apparel
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Miscellaneous

Samples of recent apparel designs.

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Zoomed in image of Brooke Applewhite.
Secondary usage for logo mark.
About
Nice to meet you
I'm Brooke – a creative designer on a mission to make the world a more beautiful and engaging place.
© 2025

I'm all about creating stunning and creative work that leaves a lasting impression.

I’m someone who genuinely loves the process of design—from the first spark of an idea to the final polished piece. With a sharp eye for detail and a love for clean, intuitive visuals, I aim to strike that sweet spot where creativity meets function. I’m always hands-on, diving deep into each project and looking for ways to push ideas further. Whether I’m building out a brand identity or creating a visual story, my goal is to make work that not only looks great but also feels meaningful and connects with brands and their audiences in a real way.
Services
Website design + creation
Presentation design
User experience
Conference asset creation
Branding + logo design
Full service print + digital design
Web development
Campaign design + creation
Platforms
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Figma
HTML / CSS
Powerpoint / Slides
G Suite +
Framer
Wordpress
Secondary usage for logo mark.